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THE CURATORS
PROJECT TYPE
Strategy, Visual identity, Packaging, Brand Guidelines
YEAR
2024
LOCATION
United Kingdom
When The Curators approached us with their ambitious vision - to revolutionise the savoury snacking landscape with high-protein offerings that didn't compromise on taste - we knew we had to deliver something extraordinary.
Our strategy? Give The Curators a new brand positioning that celebrated the unique double hit of protein and flavour in their snacks, fuelled by a tenacious, underdog attitude that would see them challenge the big names in snacking. We coined it ‘Knock-out Snacks’.
We then crafted a new visual identity to pack a real punch. Bold, appetising typography meets mouth-watering product imagery. An energetic colour palette leaps off the shelf, while a distinctive illustration style, featuring our 'protein bolt' icon, reinforces the brand's powered-up proposition. To round it off, we developed a tone of voice that embodies their fighting spirit - unapologetic, bold, and ready to challenge the snack industry giants.
The result? A brand that didn’t just enter the market but disrupted it - proving that The Curators aren't just playing the game, they're changing it.
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